Instasize
Instasize
Instasize

Instasize, the image resizing leader, with over 200 million downloads. Catering to influencers, professional photographers, and everyday users, has become the solution for resizing and optimizing images for web and social platforms.

Instasize
Instasize

Instasize, the image resizing leader, with over 200 million downloads. Catering to influencers, professional photographers, and everyday users, has become the solution for resizing and optimizing images for web and social platforms.

Approach

We worked closely with our client to gradually enhance the photo and video editing experience with advanced features, based on continuous in-depth analyses of the existing app to identify its strengths and limitations, keeping user-friendliness as our primary focus. We added features one at a time, ensuring each was thoroughly tested with part of the user base before moving to the next. We also kept track of user feedback and interactions with the newly added features. This helped us understand what tools the users found most useful, and which ones needed improvements. The team closely followed the latest trends in photo editing technology, ensuring Instasize stayed relevant and innovative. We integrated advanced editing tools, like filters, overlays, text adders, collage makers, and various AI-based tools, which significantly increased the app's versatility.

Technologies used

As it is usually with technology, it is important to pick the right tool for the right job. For this Project we have selected the following technology stack.
Android Mobile App Development
iOS Mobile App Development
Core Graphics
A/B testing
Technical & Product consulting
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Challenge

Instasize Inc. came to us with an ongoing project - a photo editor app named Instasize. They had a vision to elevate the app from its limited capabilities to a more versatile and feature-rich tool that would stand out in the competitive market of photo editing. Our collaboration commenced with this simple brief, and since then, we have been working together tirelessly to turn this vision into reality. The project had the dual challenge of evolving an existing product while keeping pace with the latest trends in photo editing. The client wanted to add various new tools and test innovative features to understand what the end clients preferred and interacted more with. They also wanted to enhance the app with AI capabilities.
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Results

Since we began working together 6 years ago, the Instasize app has transformed from a basic photo editor to an advanced tool, offering a multitude of features. The consistent addition of new tools, guided by user feedback and industry trends, has resulted in a robust app that provides a comprehensive photo-editing solution. The journey didn’t stop here. We are continuing our work with Instasize, consistently refining existing features and developing new ones.

Our clients say it best

We loved working with Shift STUDIO. Their team had some of the most top developers I've worked with in the last 10+ years. They were always available and willing to get exactly what we needed. It's been such a smooth process working together.
Hector Lopez
CEO
Instasize