Instasize, the image resizing leader, with over 200 million downloads. Catering to influencers, professional photographers, and everyday users, has become the solution for resizing and optimizing images for web and social platforms.
Instasize
Instasize
Instasize, the image resizing leader, with over 200 million downloads. Catering to influencers, professional photographers, and everyday users, has become the solution for resizing and optimizing images for web and social platforms.
The challenge
We worked closely with our client to gradually enhance the photo and video editing experience with advanced features, based on continuous in-depth analyses of the existing app to identify its strengths and limitations, keeping user-friendliness as our primary focus. We added features one at a time, ensuring each was thoroughly tested with part of the user base before moving to the next. We also kept track of user feedback and interactions with the newly added features. This helped us understand what tools the users found most useful, and which ones needed improvements. The team closely followed the latest trends in photo editing technology, ensuring Instasize stayed relevant and innovative. We integrated advanced editing tools, like filters, overlays, text adders, collage makers, and various AI-based tools, which significantly increased the app's versatility.
Discovery
When Alliance Virtual Offices came to SHIFT, they came with urgency and vision. What they needed was a partner who could translate both into an engineering reality. SHIFT began with an extensive discovery phase: dozens of meetings, workshops, and working sessions with AVO’s team to map the full landscape of the problem. We ran structured empathy mapping exercises with 15 participants across three distinct user groups — freelancers racing to find affordable space, small business owners coordinating multi-attendee logistics, and corporate users demanding enterprise-grade reliability. The conclusion? Booking a room shouldn’t be rocket science. It should be a tap.
Android Mobile App Development
iOS Mobile App Development
Core Graphics
A/B Testing
Technical & Product Consulting
See Project Snapshots
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Approach
Instasize Inc. came to us with an ongoing project - a photo editor app named Instasize. They had a vision to elevate the app from its limited capabilities to a more versatile and feature-rich tool that would stand out in the competitive market of photo editing. Our collaboration commenced with this simple brief, and since then, we have been working together tirelessly to turn this vision into reality. The project had the dual challenge of evolving an existing product while keeping pace with the latest trends in photo editing. The client wanted to add various new tools and test innovative features to understand what the end clients preferred and interacted more with. They also wanted to enhance the app with AI capabilities.
The Solution
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The Solution
Since we began working together 6 years ago, the Instasize app has transformed from a basic photo editor to an advanced tool, offering a multitude of features. The consistent addition of new tools, guided by user feedback and industry trends, has resulted in a robust app that provides a comprehensive photo-editing solution.
The journey didn’t stop here. We are continuing our work with Instasize, consistently refining existing features and developing new ones.
Our clients say it best
We loved working with SHIFT. Their team had some of the most top developers I've worked with in the last 10+ years. They were always available and willing to get exactly what we needed. It's been such a smooth process working together.