Beauty Society

Creating a unified brand experience across all digital platforms

The Challenge

A Creative and Powerful Fusion

As one of the fastest-growing direct sales companies in the beauty industry, Beauty Society had a clear vision on redefining how their community connects with the brand.
‍
This thriving direct-to-consumer beauty brand, with a powerful affiliate sales network, needed to evolve their digital ecosystem to match their rapid success. With over 82% of their customers already shopping via mobile devices, they needed a comprehensive digital transformation to better serve both their end customers and their dedicated Beauty Society Advisor Affiliates.

How It All Began

When the Beauty Society team shared their vision to become a leading direct sales beauty brand by redefining community-driven commerce through a mobile-first experience, we knew this was a partnership worth building.

Part of our process, we dedicated significant time to a comprehensive discovery phase: countless meetings, working around the clock ahead of launch, with 24/7 support teams on call to ensure every detail aligned with Beauty Society's unique needs and vision.

What we built was more than just a platform. It was a complete digital transformation that redefined how Beauty Society connects with its community.

The Interview

Our Approach

We developed a revolutionary mobile-first digital platform centered around native mobile applications and cutting-edge AI-powered beauty technology. This comprehensive solution was engineered to enhance the customer journey, turning it into a seamless experience, while empowering Beauty Society's advisor affiliate network with powerful tools to reach out to their current and potential customers.

Beauty Society's digital transformation was the result of seamless cross-functional collaboration. Tech Lead directing architecture, iOS and Android specialists building native applications, and Frontend Developers creating intuitive interfaces. Backend and DevOps established a robust infrastructure while QA maintained quality standards. Strategic, creative, and copywriting expertise preserved Beauty Society's premium brand identity throughout the journey.

Brand Identity and Strategy

A Premium Beauty Brand Inspiring Confidence and Connection

Our comprehensive brand identity project transformed Beauty Society into a premium beauty and wellness powerhouse, creating a cohesive system that speaks directly to women with confidence and grace.

It established a complete identity ecosystem that positions the brand as both mentor and friend, delivering luxury experiences through personalized human touchpoints and ethical manufacturing practices.

Key Brand Elements

BRAND STRATEGY & POSITIONING
Defines the brand’s premium yet approachable role, inspiring confidence and loyalty.

VISUAL IDENTITY SYSTEM
Unifies colors, patterns, and layouts for a consistent, recognizable brand presence.

BRAND VOICE DEVELOPMENT
Creates an empowering, authentic voice blending authority with warmth and inspiration.

LOGO & TYPOGRAPHY DESIGN
Elegant, modern design system elevating the brand’s sophistication and accessibility.

PHOTOGRAPHY GUIDELINES
Establishes an aspirational yet authentic visual style highlighting inclusivity and confidence.

BRAND ASSET CREATION
Provides ready-to-use assets and templates for consistent, flexible brand execution.

Native Mobile Apps

A Premium Beauty Experience in Your Pocket

Our native iOS and Android applications represent the most significant advancement in Beauty Society's digital strategy, delivering an immersive, personalized shopping experience that puts their entire beauty ecosystem at customers' fingertips.

These cutting-edge mobile platforms transform how beauty enthusiasts discover, explore, and purchase their favorite products, creating a seamless bridge between digital convenience and premium retail excellence.

The Numbers

15K

App Downloads Within the First Week

12K

Active Users Within the First Week

52%

Cart-to-order Conversion Rate

4.9

Star Rating

Google Play

Star Rating

App Store

Technologies

SwiftUI

Jetpack Compose

Shared Kotlin Multiplatform Core

Key Features

ONBOARDING FLOWS
Personalized onboarding with optional setup questions that tailor the journey, while still giving access to core features without login.

PERSONALIZED HOMEPAGE
Dynamic homepage experience that adapts based on user type—customer, Society+ member, or Beauty Advisor.

INTERACTIVE BEAUTY QUIZZES
Engaging quizzes that provide customized skincare and makeup recommendations aligned with user needs.

AI-POWERED SKIN ANALYSIS
Advanced skin analysis using AI to recommend personalized product regimens and treatments.

VIRTUAL TRY-ON
Cutting-edge try-on technology that lets customers experiment with products before they purchase.

BIOMETRIC LOGIN
Seamless account access and management through secure biometric authentication methods.

SEAMLESS CHECKOUT
Optimized navigation for faster reward redemption and a more intuitive customer checkout flow.

ANALYTICS & MONITORING
Comprehensive analytics framework for tracking crash logs, user behavior, and in-app events.

AI-Powered Beauty Tech

The Future of Beauty Personalization

We integrated cutting-edge AI technology to create truly personalized beauty experiences that evolve with each customer interaction. By understanding individual preferences, purchase patterns, and specific beauty concerns, our technology creates customized experiences that grow smarter with every interaction, building trust and lasting relationships.

Leveraging AI in a way that enhances rather than replaces human connection, our system amplifies the personal touch that makes Beauty Society special. The greatest products, coupled with evolving technology, make it effortless for customers to discover Beauty Society.

The Numbers

85.9

Net Promoter Score

Nearly 9 out of 10 Beauty Advisors (88.5%) gave the app the highest possible rating and would recommend it to their customers.

Key Features

AI-POWERED SKIN SCANNING
In-depth skin analysis powered by AI, delivering curated skincare regimens for each individual.

VIRTUAL MAKEUP TRY-ON
Advanced facial recognition and AR technology that allows customers to try products virtually.

PRECISION FACIAL MAPPING
A mapping system that applies products with exceptional accuracy for realistic digital results.

PRODUCT RECOMMENDATION ENGINE
Personalized product suggestions that remove guesswork and simplify the beauty shopping journey.

ENTERPRISE-GRADE PRIVACY
Robust privacy controls ensuring secure data handling and automatic deletion of sensitive information.

Ready to create something remarkable?

Get in touch with us!

hello@shiftstudio.com

Reimagined Website

Full reveal coming soon

A Beautiful Digital Storefront

Building on the success of our mobile apps and AI integrations, we're currently finalizing a completely redesigned BeautySociety.com that will bring the same premium experience to the web. The new platform will feature a mobile-first design philosophy, intuitive navigation, and seamless integration with the advanced AI features available in the mobile apps.

The Results

The new Beauty Society doesn't just serve beauty—it understands, anticipates, and delivers it.

By empowering Beauty Society's existing community to access an in-store experience with just one tap, we created an immersive, personalized beauty journey that anticipates needs and inspires discovery.

Our solution doesn't just enhances Beauty Society's digital presence. It transforms how their entire business model functions in the digital age.

Beauty Society's users
say it best

We are a team of senior engineers and digital designers who deliver innovative software solutions to help companies take their business to the next level.

Read one of the Google Play Reviews here or one of the App Store Reviews that we managed to gather until 10.07.2025.

The new app is super easy to navigate and find what you need! The Skin Quiz and AI scan are super helpful!

App Store Review

This is app is easy to use , the colors are perfect. Everything you need to do can be done here. I'd give it more stars if I could.

App Store Review

This is app is easy to use , the colors are perfect. Everything you need to do can be done here. I'd give it more stars if I could.

App Store Review

I'm so impressed with the new Beauty Society app! It's super user-friendly and makes shopping for skincare and makeup fun and effortless. I love how it remembers my favorites and gives me product suggestions based on what I've purchased before. The layout is clean, checkout is quick, and tracking my orders is a breeze. I've already found a few new favorites thanks to how easy the app makes it to explore products. Highly recommend for anyone who loves great skincare and a seamless shopping experience!

App Store Review

I'm so excited about this new app. It makes things easy. Pop open the app, shop, buy. And as an advisor, everything is right there for you. Easy peezy lemon squeezy (as my 5 year old would say)

App Store Review

The new Beauty Society app is a total game-changer! It's super easy to use, lets me reorder my favorite products fast, and I love seeing my Beauty rewards at a glance. Plus, the exclusive deals are a great bonus. If you love Beauty Society, this app is a must!

App Store Review

I can't believe how easy this app is to use. Get your skin analysis, take skincare care quiz for your perfect regimen and the skin color quiz for your perfect color makeup. So easy to shop, send your orders in, track, and much more. Love this app!

App Store Review

This app is so user friendly, the layout is beautiful and eye catching. The AI features on the skin quiz color matching are spot on and really cool. Great job Beauty society.

App Store Review

The new app is super easy to navigate and find what you need! The Skin Quiz and AI scan are super helpful!

App Store Review

This is app is easy to use , the colors are perfect. Everything you need to do can be done here. I'd give it more stars if I could.

App Store Review

This is app is easy to use , the colors are perfect. Everything you need to do can be done here. I'd give it more stars if I could.

App Store Review

I'm so excited about this new app. It makes things easy. Pop open the app, shop, buy. And as an advisor, everything is right there for you. Easy peezy lemon squeezy (as my 5 year old would say)

App Store Review

This app is so user friendly, the layout is beautiful and eye catching. The AI features on the skin quiz color matching are spot on and really cool. Great job Beauty society.

App Store Review

Love this app!! Makes the shopping experience easy and fun! The virtual try on and the AI skin quiz is TOP NOTCH!! THANK YOU for this awesome app!!

Google Play Review

Wow, they did it again!! Not only is their skincare amazing, but now layering in AI technology assistance to find exactly what your skin needs, is truly taking this company to the next level!! Beautifully done app to go with amazing skincare, makeup and wellness!

Google Play Review

What a fantastic app!!! Skin care and color matching quizzes use your image to really make the experience personal! It recommends products, what to create a wishlist, super user friendly!

Google Play Review

Gorgeous, phenomenal, perfection!

Google Play Review

Thought and care went into every detail for not only the beauty advisor who will be utilizing this app but also their clientele. This app provides the useful tools one is seeking with an aesthetically pleasing appearance. Like everything Beauty Society does, it has been finished with class.

Google Play Review

We finally have the app! As an active Beauty Society consultant, this app was something we've been waiting for for a while, and it exceeded my expectations. It's fast, easy to navigate, and super intuitive, both for those of us who sell and for our customers. I love that I can see my orders and make purchases without any hassle. Everything is so organized. This not only makes my job easier, but it also helps me.

Google Play Review

I love this app! Super easy to use, visually beautiful, and very comprehensive. The best part: the skincare and makeup quiz. It's practical, personalized, and incredibly helpful in finding the ideal products for your needs. As a Beauty Society distributor, this app makes everything easier for me. 100% recommended!

Google Play Review

Loving the new Beauty Society app! Super easy to use, beautifully designed, and makes shopping for my skincare faves a breeze. I love how I can track orders, access exclusive deals, and stay updated on new launches all in one place. Highly recommend downloading it!

Google Play Review

This app takes skincare to another level! Pinpointing problem areas with the AI feature really helps! So easy to navigate, look at products, take the skincare quiz, shop, love it!

Google Play Review

Love this app!! Makes the shopping experience easy and fun! The virtual try on and the AI skin quiz is TOP NOTCH!! THANK YOU for this awesome app!!

Google Play Review

What a fantastic app!!! Skin care and color matching quizzes use your image to really make the experience personal! It recommends products, what to create a wishlist, super user friendly!

Google Play Review

Gorgeous, phenomenal, perfection!

Google Play Review

This app takes skincare to another level! Pinpointing problem areas with the AI feature really helps! So easy to navigate, look at products, take the skincare quiz, shop, love it!

Google Play Review

Let's build beautiful tech together.

Book a call